Instructors: YOU are a BRAND

Instructors: you are a brand. Even if you work at a studio, YOU ARE A BRAND. And in reality, you are working for the students, yourself and the studio.

Regardless of what they say and require you pay for in money/time, studios don’t own:
– your mind
– your time
– your talent
– your image
– your likeness
– your experience
– or your brand…which is YOU

Before I go on, I do want to take a moment to say don’t go diva mode when you play this back. There still needs to be mutual respect, understanding and integrity between studios and instructors. BUT know your worth and your brand.

A student’s connection to a studio is typically by way of instructors because you are the front line. Your Style, creativity, personality, relatability, choreography these are all the reasons why students make a connection to you and with you. And a big part of why they keep coming back.

I’ll let the video share the rest, but we’ll definitely continue this conversation because its one of many that needs to be had.